@article {hafkesbrink_web_2010, title = {Web 2.0 Learning-a case study on organizational competences in open content innovation}, journal = {Competence Management for Open Innovation: Tools and It Support to Unlock the Innovation Potential Beyond Company Boundaries}, volume = {30}, year = {2010}, note = {00006}, pages = {239{\textendash}254}, author = {Joachim Hafkesbrink and Hartmut Scholl} }